Top 5 Fashion Games in Italy: Q3 2025 Performance Analysis

In the third quarter of 2025, the top five fashion game applications on a unified platform in Italy displayed diverse performance metrics, according to data from Sensor Tower. Here's an overview of their trends in downloads, revenue, and active users.

Skincare Time: Makeover ASMR witnessed a decline in weekly downloads, starting at approximately 23K at the beginning of July and falling to around 11.8K by the end of September. The app's weekly revenue saw a significant drop early in the quarter, from $10 to just $1 by the end. Active users decreased steadily from 87.4K to 59.3K over the same period.

Magic Fashion: Doll Dressup experienced a growth in weekly downloads, peaking at 18.3K in late August before declining to 7.6K by the end of September. Weekly revenue showed an increase, reaching $39 in early September and maintaining a steady rate thereafter. Active users rose from 13.1K at the start of the quarter to a peak of over 44K in early September.

Beauty Blast: Makeover & Story started with 15.7K downloads per week, declining to 3.5K by the end of September. The app's revenue increased mid-quarter, peaking at $1.7K in late August before a gradual decline. Active users decreased from 13.6K to 5.8K throughout the quarter.

Hair Tattoo: Barber Shop Game saw a decrease in downloads from 12.2K to around 5.1K. Revenue, although low, peaked at $10 in mid-September. Active users showed erratic trends, with a significant drop from 26.3K to 5.8K by the quarter's end.

Finally, Fashion Queen: Dress Up Game maintained a consistent active user base, peaking at 111.8K in late August. Downloads decreased from 8.4K to 2.9K by the end of September. The app's revenue varied, with a peak of $54 in early July before fluctuating throughout the quarter.

For more detailed insights and analysis, visit Sensor Tower.